Kickstarting Success: Alma

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By now, you’ve probably heard plenty about Kickstarter, the site that crowd-sources funding for everything from video games to new movies. But you may not have heard how it helped one sustainably-minded chef and a Harvard grad to open one of LA’s ten best new restaurants of 2012 (as named by Los Angeles Magazine). Now, with an extensive community outreach program, Alma is giving back, and improving downtown LA’s low-income communities, one bite at a time.

Q. What made you turn to Kickstarter?
A. General Manager/Co-owner Ashleigh Parsons: We went into this project without any investors, so we were limited with a budget. Chef [Ari Taymor] worked with our friend Brian McGinn to put together a video for a grassroots start to the project. It was well received, considering Chef is new to LA and didn’t have a big name, and we were able to raise quite a bit of money.

Q. What inspired you to make your campaign community-focused?
A. Parsons: Chef and I met each other four years ago in San Francisco at a yoga studio. Chef was dabbling in the culinary world and I got a job working in some low-income after-school programs. [The kids’] lunch would consist of a bottle of Coke and hot chip Cheetos. It really sparked an interest in providing healthy food options to low-income populations.

Q. Did you offer any prizes or incentives to potential donors?
A. Parsons: We did, but I think for people, it was more about supporting this authentic project, rather than the prizes, because we haven’t seen one person come in and ask for their free dinner.

Q. How did you advertise the campaign?
A. Chef/Co-Owner Ari Taymor : Our friend helped us make a video, and each of us posted on our respective Facebooks. We were lucky enough to have friends pass it on to friends and it kind of just grew from word of mouth. We ended up raising about $7,000.

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Q. What was the first thing you bought with the funds?
A. Chef Taymor: We bought new stoves, new plates, and a new refrigerator. Just really basic things we needed to get the doors open.

Q. How big of a role does community outreach play at Alma?
A. Chef Taymor: The community outreach is just as important to us as opening for service every night. We feel like it’s our responsibility to have an education and a nutrition component. While making a living is the goal, our desire is to impact as many people as possible to the degree that we can, starting from our community and hopefully growing from there.

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Parsons: My background is in non-formal learning that happens in non-formal settings, specifically out-of-school-time learning. When I agreed to come on as General Manager at Alma, I made it very clear that if we were going to do this, we were going to simultaneously contribute a community outreach program working with low-income families in the local community.

Q. What projects are you doing currently?
A. Parsons: I reached out to LA’s BEST and they were very receptive to our grassroots idea. They set me up with a partnership at Esperanza Elementary School, a 100% Latino and low-income school. We designed a curriculum that highlights seasonality and accessible, affordable recipes. Each month, we highlight an ingredient, usually a fruit or a vegetable, that is in season at the time. We built a garden and some of the farmers from the Santa Monica Farmers’ Market came and helped us plant.

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At New Village Charter School, we are going to introduce a new program on February 28th. These are ninth- through twelfth-grade girls at an alternative high school, and 40% of the girls are pregnant at any given time. It’s a really important population to be introducing health and nutrition, given that a lot of them are young mothers.

Alma
952 S. Broadway, Los Angeles, CA 90015
213 444-0984

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Images courtesy of Brian McGinn and Alma 

Food Talk: Macrobiotics

You may not be familiar with Japanese philosopher George Ohsawa, but you’ve probably come across his approach to healthy and harmonious living, “macrobiotics.” Founded in the 1930s and named after a term first coined by ancient Greek physician Hippocrates, the approach prescribes cutting out processed foods, refined sugars, dairy and meat, and emphasizes whole grains, pickled and fermented foods, sea vegetables, contemplative practices and thoroughly chewing food. The macrobiotic belief is that wellness arises from keeping the body in tune with the natural environment, by maintaining the balance between yin (cooling foods) and yang (warming foods).

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We asked shiatsu practitioner and macrobiotic-inspired chef Shandoah Goldman (pictured) to share her modern perspective on this old philosophy—and a recipe.

Q. What does macrobiotics mean to you?

A. Literally, it means ‘big life.’ For me, it is the balance between yin and yang and of the five tastes: sweet, salty, bitter, sour, and pungent. Macrobiotics is also about eating seasonally. We get the most nourishment from the foods that grow in the same environment we live in. For example, during this time of year, root veggies like turnips and daikon grow in New York. These foods are warming to our bodies, so it’s best to eat them during the colder months.

Q. How did you come to follow a macrobiotic diet?

A. I was actually brought up eating this way. During my adolescent years I strayed a bit, but as a teenager, I realized I truly felt best when I predominantly followed macrobiotic principles. I integrated these principles of balance into my shiatsu practice by creating personalized menu plans for my clients.  This later grew into a successful macrobiotic-inspired catering company, and I now use these principles to create simple, easy and delicious recipes for my blog, Zensational Appetite.

Q. Macrobiotics gets a bad rap for being strict and time-consuming. Any tips for making it more accessible?

A. Just as macrobiotics teaches, I really believe it’s all about finding a balance: you can maintain the basic principles and adapt the practice to your individual needs. It doesn’t have to be so complicated or time-consuming. I like keeping cooked grain on hand and then making “one pot meals” where all the cooking is confined to one pot through a layering system so you can spend less time cooking and more time enjoying the meal.

Try one of Shandoah’s “one pot meal” ideas:

Shiitake, Root Vegetable Nabe

1/2 daikon root peeled, sliced on the diagonal
1 burdock root, peeled, sliced on the diagonal
1 carrot, peeled, sliced on the diagonal
1 small piece ginger root, sliced or grated
1 c. water
1 Tbsp. tamari (or soy sauce), more to taste
5 medium shiitake mushrooms, sliced
1 handful kale
scallion, sesame seeds, kimchi to garnish

Place roots, carrot, ginger, water and tamari in a shallow pan. Cover and let simmer on low heat until roots are tender (5-7 minutes). Add shiitakes, cover and simmer for a couple more minutes, then add kale on top.  Cover for one more minute and turn off heat so kale becomes tender but not soft. Serve in a bowl, garnished with sliced scallions, sesame seeds, and kimchi if you like spice. Goes great with brown rice. Total cooking time, only 10-12 minutes.

Check out Souen and Ozu, Shandoah’s favorite Clean Plates-approved macrobiotic restaurants in NYC.

Images courtesy of Zensational Appetite

On Our Radar: Hanjan

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Chef Hooni Kim (of Danji) has just launched his second project, Hanjan, in the Flatiron District. It’s Kim’s take on a “joo mak,” a traditional Korean tavern, and the menu is meant to evoke the comfort food found at Korean street markets (think: barbecue skewers and scallion pancakes with local squid). But dining at Hanjan is thoroughly modern. For unlike many other Korean restaurants, Hanjan’s French- and Japanese-trained chef has chosen to forgo MSG.

Q. A lot of Korean food uses MSG, but at both Danji and Hanjan, you won’t find it anywhere on the menu. What made you choose to skip MSG in your cooking?  

A. I had my training in French and Japanese cooking and didn’t know how to use MSG. I only know how to cook one way, which is the Daniel way and the Masa way. When I make a stock, I do it the French way, and when I make a dashi, I do it the Japanese way. I never really considered MSG a Korean ingredient, but later learned that Korean chefs use MSG like the French use salt.

Traditional Korean chefs think using a little MSG is absolutely necessary. I think this becomes moot if you have a chef who has pride in what they do, trained in a way where MSG is not the norm. But I’m sure if I learned how to cook in Korea, with chefs who use MSG, I’d probably be inclined to, as well. It’s a cultural thing. I’ve always believed it was like athletes using steroids: it’s cheating. You’re getting flavor without all the work.

There is still a disagreement about whether MSG is harmful or not, but after I turned 35, it really started to kick my ass, going to these Korean restaurants. I made a decision that MSG was harmful to myself. I take a lot of food from the restaurant home, and I wouldn’t feel right serving food that has MSG in it to my four-year-old son.

Q. How does leaving out MSG affect the taste of Korean food?

A. If you make really good food, MSG doesn’t really enhance it that much, but if you add it to a watery stock, it makes a difference. It’s a complete shortcut. We’re making food where, taste- and health-wise, MSG wouldn’t make it better. Making our short ribs is almost a three-day process: we sear, braise, and let it sit. I really don’t think MSG could improve the flavor.

Q. What are some tricks and tips you can share with readers, to create that toothsome, umami taste?

A. The one thing that can help bring out the flavors is a Japanese broth that’s called a dashi.  It’s made up of kombu, dried anchovies, and dried shiitake mushrooms. It takes about four hours, or you can leave the ingredients overnight to soak in room temperature water. Then the next morning, do a very slow, light, boil for an hour and a half. Every ten minutes, you’ll taste the progression: the water becomes softer, and then you get the seaweed and sea flavor, and then it turns sweet. If you overcook it, it starts to turn bitter. Instead of a flavorful chicken stock, this neutral dashi brings out the flavor more. We use that instead of water in almost everything: stews, braises, et cetera.

Q. Where do you get some of your key ingredients?

A. We get four ingredients from farms in Korea, that you can’t get here: soy sauce, miso, red pepper flakes, and sesame oil. These ingredients differentiate us from any other Korean restaurant in this country. Korean soy sauce is different from Japanese soy sauce because it is gluten-free (and I have a gluten allergy). Korean miso, or soy bean paste, also has no wheat. Our Korean Miso Stew at Danji, for example, is gluten-free. They put artificial smoke in the sesame seed oil here and in Japan, which makes it smell deliciously smoky, but gives it a bitter flavor. Where I get it, they hand roast the sesame seeds, which takes a long time, but the smell of this oil is consistent with the taste. The red pepper flakes come from Korean peppers rather than Mexican peppers, and Korea is a very small land, so the terroir is affected by all the foods being grown there, giving the pepper more of a natural sweetness. One tastes a little drier, the other one still has life. I don’t have to use white sugar to sweeten or brighten something up.

We also use garlic from Gilroy, California. Ninety percent of garlic sold in this country now comes from China, and the initial flavor of Chinese garlic is aggressive, so it tastes really good, but the flavor disappears after a few hours. It wasn’t easy for me to find California garlic, but Baldor sells one of the brands we use, Christopher Ranch Garlic. Korean food is based on garlic, and for our braises, which we do a day ahead, we care if the flavor goes away in four hours. Imagine making kimchi with flavor that disappears like that!

Another special ingredient we source is what’s listed on our menu as “freshly killed chicken.” It comes from a gentleman named Carlo who buys his chickens from Pennsylvania. We used to use his chicken at Masa, which is when I first met him. The birds are really small, and he kills them every day. We get them around 1:30 or 2 p.m., and they’re still warm. The most distinct part of this chicken is how fresh it is. The texture is incredible. It’s not a gimmick; once you taste it, you know why we call it fresh killed. We use most of the parts in our yakitori grills, even the gizzard and the skin. We use the leftover bones to make ramen. We also use Niman Ranch pork, and put the bones in the ramen broth. Koreans are very sensitive to the gamey smell of pork, because pork in Korea doesn’t smell at all. Niman Ranch is the cleanest-smelling pork I’ve found.

Q. Would you ever go back to cooking French food?

A. French is a technique I learned, and am so thankful to Daniel for giving me that skill and applying it to Korean food.  The most important thing is cooking who you are.

Hanjan
36 W. 26th St., New York, NY 10010

212 206-7226

Image courtesy of Hooni Kim

The Clean Plates Special: Acting Sqirlly

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What’s SQIRL jam? (Hint: It’s not what it sounds like.)

Get the answer in Clean Plates’ exclusive story for Martha Stewart’s Whole Living Daily, where we spoke to LA chef/jam and fermentation guru Jessica Koslow. Koslow reveals the veggie she’s pickling now: a certain red (but not hot) pepper. You’ll also get the scoop on lacto-fermentation, a way to pickle veggies that brings out unique flavors, a champagne-like fizz and belly-friendly probiotics.

Click here to read the full interview—and get instructions for making Jessica Koslow’s Fermented Pepper Mash (prep it in just 20 minutes).

Veggies filled with healthy probiotics?

That gives us a good gut feeling.

You may also like:
The Clean Plates Special: Escarole with Top Chef’s Antonia Lofaso
The Clean Plates Special: Mustard Greens with Chef Daniel Angerer and Restaurateur Adam Eskin
The Clean Plates Special: Organic, Short-Grain Brown Rice with Chef Kuniko Yagi

Tree to Bar: The Grenada Chocolate Company

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Some people play golf; others build model trains, bake cupcakes or brew craft beer. “I was kind of a cocoa hobbyist,” says Mott Green, founder of Grenada Chocolate Company, of the ten years he split between a small home in Grenada’s rainforest and as a vagabond.

Green dropped out of university in 1988 to pursue the life of a wandering activist. Enchanted by Grenada early in his travels, he built a bamboo hut in the forest two miles away from where his chocolate factory stands today. Continue reading

Talking Turkey with the Godfather of American Poultry

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Frank Reese knows his poultry. After sixty years in the bird biz, he’s known as the Godfather of American poultry. The fourth generation turkey farmer runs the Good Shepherd Poultry Ranch alongside his 90-year-old father. With a poultry farm training program in the works and a decorated career that’s far from over, Reese is proof that some people really do have a calling. (Some just cluck louder than most.)

Reese found a few feather-free minutes to discuss the importance of heritage breed turkeys, sustainability and Thanksgiving shopping tips. Continue reading

The Clean Plates Special: Escarole with Top Chef’s Antonia Lofaso

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This installment of the Clean Plates series features raw escarole, a member of the chicory family and technically a kind of endive that’s traditionally been cooked in soups and sautés. This intense, lacy lettuce can have large, bitter, dark green outer leaves and more delicate, smaller inner yellow shoots. The vegetable is a rich source of iron, potassium, vitamins A and K, magnesium and calcium.

We spoke with charming Top Chef star, cookbook author, and restaurateur Antonia Lofaso, whose popular Black Market Liquor Bar draws raves from Los Angeles diners. Her latest release, The Busy Mom’s Cookbook, has 100 quick, delicious and healthful recipes. She dished about her passion for raw escarole and the simple Italian cooking of her youth, her upcoming television show and how her parents still don’t trust her in the kitchen. Continue reading

Ruby Roth: Children’s Author and Vegan Advocate

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When Ruby Roth decided to try the vegan lifestyle a few years ago, it was for health reasons, not activism. But as her health improved so did her resolution, especially after research led her to conclude that veganism was more in line with her morals and values.

Later, at an after-school program, her art students were fascinated by her choice to abstain from the snack they were served each day. Roth looked for books that would help explain her decisions to children; when she couldn’t find any that “didn’t have talking animals and vegetables,” she decided to write her own. That’s Why We Don’t Eat Animals is currently going into its second printing and is distributed in multiple languages. Vegan is Love, her recently released second book, secured her role as an author and advocate for the vegan life.

We caught up with Roth at Clean Plates-approved Sage bistro to eat well and talk about her voyage into writing, the controversy surrounding her books and veganism. Continue reading

The Clean Plates Special: Kale with Chef John Marsh

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This latest installment in the Clean Plates series features kale, that darling of the health conscious crowd and today’s most fashionable cruciferous vegetable. This hearty nutritional powerhouse is a member of the cabbage family and rich in vitamins A and C, plus an excellent source of iron, calcium and folic acid. The word comes from the Scottish “kail”; in the Middle Ages it was such a staple crop that the Scots referred to ringing “kail bells” at dinnertime and used the term “kail” interchangeably with “supper.”

We spoke with chef John Marsh, who’s also a holistic lifestyle coach, and whose popular GreenSquare Tavern restaurant offered a farm-to-table menu long before it was de rigueur. His fresh, beautiful and seasonal plates celebrate the best of local produce; he dishes about cultivating 17-year relationships with farmers, how the West Coast is ahead of the culinary curve and using kale in desserts. Continue reading

The Clean Plates Special: Mustard Greens with Chef Daniel Angerer and Restaurateur Adam Eskin

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Welcome to the latest in our series, The Clean Plates Special, written exclusively for Martha Stewart’s Whole Living online. This week features organic mustard greens, a member of the genus Brassica — the cabbage family. These dark leafy greens are a staple vegetable in China and other parts of Asia, and play a central part in American soul food cuisine. Their peppery, mustard-flavored leaves are a rich source of vitamins A and C as well as thiamine and riboflavin, and add a spicy pop to any dish. Continue reading